I've seen them. You've seen them. We've both asked "Why?" Or, "Who would buy THAT?"
That is any one of a number of products released recently. It could be the women's jeans with the clear vinyl where the knees should be. It could be the men's jeans designed to look mud stained. It could be the one-piece women's swimming suit printed to look like a hairy chest.
I know who buys these. Nobody. Nobody does. If nobody buys these absurdities, why are they produced? That, my readers, is sheer genius.
They are designed to be talked about - among your friends and on radio and television. They are designed to be shared on social media.
I can tell you that both of the jeans I described were carried by Nordstrom's. I know that because I heard about them on the radio and the local news. I saw them all over Facebook and Twitter. The small investment to produce these products that nobody will purchase pays off untold times. We're doing all the work to provide this free advertising to them.
Brilliant!
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